Uncommon Ground Local SEO Audit

Uncovering Uncommon Opportunities with a Local SEO Audit.
Uncommon Ground SEO Audit Case Study - Tyler Lorenzen

Project Overview

Uncommon Ground launched as a coffee shop in 1992 and has grown into a Wrigleyville neighborhood staple, expanding into an intimate music venue, restaurant, and organic craft brewery. While growing naturally over the years, they have never invested in Local SEO since building their website 4 years ago. The owner MC (Michael Cameron) decided to take a look at what they could be doing digitally to help drive more foot traffic and more reservations by improving their digital footprint.

The audit provided focuses on 5 sections: On-Page Local SEO, Google Business Profile, Local Citations, Domain Authority, and Local Rankings to uncover opportunities for Uncommon Ground.

Campaign Objectives

The audit’s primary goals were:

  1. Identify opportunities to increase digital awareness for Uncommon Ground & Greenstar Brewing
  2. Uncover ways to boost reservation volume for dining and large party events
  3. Assess local search visibility discover untapped potential in their Google Business Profile and local citations
  4. Provide actionable recommendations to compete effectively in the local Lakeview & Wrigleyville Chicago neighborhoods

Local SEO Audit

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